Founded by Gaurav Bhalla, Knowledge Kinetics guides companies in tackling challenges related to customer value innovation and profitable business growth.

Knowledge Kinetics operates at the intersection of two fundamentally powerful ideas:

• Customer-centric companies achieve a higher ROI than product-centric companies
  
  
• Innovation is the single most important driver of future growth and the creation of new markets

We help companies get closer to their customers through customer value innovation. To understand how we do this and why we think we do it really well we invite you to spend a few minutes shaking hands with our approach. The passion and enthusiasm we have for customer-centricity and customer-driven innovation informs and motivates all our client engagements. When you engage us, you engage a culture of knowledge, entrepreneurship, and client-responsiveness. We are committed to helping clients implement value co-creation and customer-centric programs.

Our team of principals and key associates has significant entrepreneurial and consulting experience in software, technology, business strategy, one-to-one marketing, innovation, and executive education.

Our experience base includes both small and large companies in leading sectors, such as Healthcare, Pharmaceuticals, Technology, Finance, Telecommunications, and Consumer Packaged Goods.

BOOKS

Collaboration and Co-Creation: New Platforms for Marketing and Innovation by Gaurav Bhalla, Springer 2010

Handbook of Service Science
Service Science: Research and Innovations in the Service Economy, 2010, Part 1, 61-78
"Customer Equity: Driving the Value of the Firm by Increasing the Value of Customers"
by Roland T. Rust and Gaurav Bhalla

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ARTICLES & INTERVIEWS

Rethinking Marketing, by Roland Rust, Christine Moormon, Gaurav Bhalla, Harvard Business Review,
Jan-Feb 2010

Customer-Driven Innovation, An Interview with Gaurav Bhalla, Emory Marketing Institute

Interview with Gaurav Bhalla on Co-Creation, IBS Case Development Centre

When is an Innovation Not an Innovation? InnovationManagement.se, Oct. 2009

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EVENTS

October 18-20, 2010
Miami, Florida
FT 10: Future Trends Conference
"Co-Creation and the Future of Marketing and Innovation"

June 12-16, 2010
Miami, Florida
"Rethinking Marketing's DNA" (see presentation below)

Insight Address & Collaborative Session: "Rethinking Marketing’s DNA"

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